Campaigns, Ad Sets & Ads Rename

1. Purpose

Most ad accounts inherit years of naming drift — Test 1, Copy of Summer Launch, Retargeting v3 FINAL. Inconsistent names break every downstream skill: past-7days groups them wrong, whats-running can't spot stale tests, bleeders-winners surfaces them as mystery IDs. This skill scans active (and optionally archived) assets, flags non‑compliant names, and proposes a standardized rename for each — with a confidence score so you can batch‑approve high‑confidence renames and review the rest.

Default convention: the Foundr / "How To Run Facebook Ads" three‑level scheme (Campaign → Ad Set → Ad). Override the tokens in §2 if your team uses a different scheme.

2. Naming Convention

Campaign

{Marketer} - {Funnel} - {Highlight} - {Type} - [{BidType}] - [{KPI}] - {Date}

| Token         | Meaning                          | Values                                                                     |
| :------------ | :------------------------------- | :------------------------------------------------------------------------- |
| **Marketer**  | Initials of the marketer or team | e.g. `NS`, `JS`, `SS`                                                      |
| **Funnel**    | Where in the funnel              | `Prospecting` · `Remarketing` · `Reengagement` · `Prospecting/Remarketing` |
| **Highlight** | Unique campaign identifier       | `Evergreen` · `Back to School` · `Leopard Print`                           |
| **Type**      | Budget structure                 | `CBO` · `ABO`                                                              |
| **BidType**   | _(optional)_ bid strategy        | `CC` (Cost Cap) · `BC` (Bid Cap) · `LC` (Lowest Cost) · `MB` (Manual Bid)  |
| **KPI**       | _(optional)_ target metric       | `$32` (target CPA) · `2.0x` (target ROAS)                                  |
| **Date**      | Launch date                      | `M/YY` or `MM/YY` (e.g. `8/25`)                                            |

Examples

• NS - Prospecting - Evergreen - CBO - 8/25
• JS - Prospecting - Evergreen - Leopard Print - CBO - CC - 8/25
• SS - Remarketing - Back to School - ABO - 8/25
• JS - Prospecting/Remarketing - Evergreen - Leopard Print - CBO - CC - 8/25 - $32

Ad Set

{FunnelCode} - [{BidCode}] - {AudienceCode} - {AudienceDescription} - [{Note}] - {Date}

| Token                   | Meaning                               | Values                                                        |
| :---------------------- | :------------------------------------ | :------------------------------------------------------------ |
| **FunnelCode**          | Short funnel code                     | `P` (Prospecting) · `RE` (Reengagement) · `RM` (Remarketing)  |
| **BidCode**             | _(optional)_ `MB` + bid type + amount | `MBCC50` (Manual Bid, Cost Cap $50)                           |
| **AudienceCode**        | Audience type                         | `I` (Interest) · `L` (Lookalike) · `B` (Broad) · `C` (Custom) |
| **AudienceDescription** | Freeform audience name                | `Kardashian` · `IG Engagers 60` · `Purch1%`                   |
| **Note**                | _(optional)_ differentiating detail   | `Content Refresh` · `UGC Only` · `POW`                        |
| **Date**                | Launch date                           | `M/YY`                                                        |

Examples

• P - I - Kardashian - Content Refresh - 8/25
• RE - C - IG Engagers 60 - UGC Only - 8/19
• RM - C - Rainbow PDP 30 - POW - 8/15
• P - MBCC50 - L - Purch1% - Rainbow PDP all ads - 08/30

Ad

{FileID} - {CopyID} - {HeadlineID} - {AdUnit} - {Date}

| Token          | Meaning                    | Values                               |
| :------------- | :------------------------- | :----------------------------------- |
| **FileID**     | Asset or file identifier   | `A10` · `FM-V2` · `Lifestyle Summer` |
| **CopyID**     | Body‑copy reference        | `013` · `Testimonial` · `UGC`        |
| **HeadlineID** | Headline or hook reference | `Just In` · `Love It` · `Hate It`    |
| **AdUnit**     | Creative format            | `Image` · `Video` · `Carousel`       |
| **Date**       | Launch date                | `M/YY`                               |

Examples

• A10 - 013 - Just In - 10,000 Customer - Image - 8/15
• FM-V2 - Testimonial - Love It - Video - 8/19
• Lifestyle Summer - Testimonial - Hate It - Carousel - 8/31

3. Validation Rules

For each existing asset name:

| Rule                                                                  | Severity               |
| :-------------------------------------------------------------------- | :--------------------- | -------- |
| Missing one or more required tokens                                   | 🔴 Non‑compliant       |
| Contains banned patterns: `test`, `tmp`, `copy`, `FINAL`, bare `v\d+` | 🔴 Non‑compliant       |
| Inconsistent delimiter (`_`, `                                        | `, `/`instead of` - `) | 🟡 Drift |
| Date format mismatch (e.g. `Aug 25` instead of `8/25`)                | 🟡 Drift               |
| Unknown token that doesn't match any convention slot                  | 🟡 Ambiguous           |
| Matches convention exactly                                            | ✅ OK                  |

4. Rename Logic

1. Infer from context — if the ad set targets a 1% Purchase LAL, use L + Purch1%. If the ad uses a video asset, AdUnit = Video.
2. Never guess identity — Marketer initials and exact launch dates must be confirmed, not inferred. Mark as *(ask)* when unknown.
3. Preserve history — when renaming, write the original name to the asset's description/note field so historical reports can still trace back.
4. Rename parent → child — campaign first, then ad sets under it, then ads. Avoid reordering.
5. Confidence score per suggestion:
   • 95–100%: all tokens inferable from asset metadata
   • 80–94%: 1 token ambiguous or missing; suggested value is defensible
   • < 80%: multiple tokens missing — needs human input before rename

5. Operational Output: Rename Proposal

Rename Proposal — Account Acme Ads · 12 assets flagged

Campaigns (3)

| Current | Proposed | Confidence | | :------------------------- | :------------------------------------------------------------------------- | :--------- | | Summer Launch - Traffic | JS - Prospecting - Summer Launch - CBO - 8/25 (Marketer: ask) | 70% | | Retargeting v3 FINAL | RM - Retargeting - CBO - 8/25 — banned token FINAL removed | 85% | | Copy of Q1 Test Campaign | 🔴 Archive or relabel — test/copy in name, past scheduled end date | — |

Ad Sets (5)

| Current | Proposed | Confidence | | :---------------- | :------------------------------------------------- | :--------- | | LAL 1% Purchase | P - L - Purch1% - 8/25 | 95% | | Interest PMGT | P - I - Project Management - 8/25 | 90% | | Engagers_60 | RE - C - IG Engagers 60 - 8/19 (delimiter fix) | 90% | | Broad US | P - B - Broad US - 8/25 | 85% | | test audience 2 | 🔴 Archive — banned pattern test | — |

Ads (4)

| Current | Proposed | Confidence | | :------------------------ | :-------------------------------------------------------- | :--------- | | Testimonial_Sarah_FINAL | Sarah - Testimonial - Love It - Video - 8/25 | 80% | | IMG_554 | A554 - UGC - Notes App Hero - Image - 8/20 | 75% | | hook-v2 | A555 - UGC - Hook V2 - Video - 8/22 (HeadlineID: ask) | 65% | | Carousel Spring Sale | Spring Sale - Offer - 40% Off - Carousel - 3/15 | 85% |

Action: approve the 7 renames at ≥ 85% confidence in one batch; review the remaining 4 manually.