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Brand kit extractor

Paste a website URL and get the brand kit back: colors with roles, logo, tagline, tone of voice and the three messages the site keeps repeating. Free, no signup, nothing stored.

What it finds

Here's the shape of a kit, from a run on a fictional meal-kit brand's homepage.

FreshFork · “Dinner, handled by people who hate washing up too”

Colors · #1F7A4D primary, #FFF7EE background, #E8541F accent

Tone · warm, practical, lightly self-deprecating

Why agencies reverse-engineer the brand first

A brand kit is the documented set of colors, logo, tagline, tone of voice and core messages that defines how a company presents itself. Almost every new engagement starts with someone building one by hand: opening the client's website and writing down the colors in use (not the ones in a three-year-old PDF), the logo that's really live, the words the company keeps reaching for. That document becomes the reference for everything that follows. Without it, three people brief three freelancers and the ads come back in three different brands.

The same extraction is useful mid-engagement. Run it on the client's site, then look at the ads you're shipping. If the site says "security" in every other sentence and the ads lead with price, somebody should decide whether that gap is a strategy or an accident. The kit also feeds straight into creative briefs: tone adjectives and messaging pillars are exactly the inputs a structured creative testing program needs before anyone touches a design tool.

This tool does the gathering in about fifteen seconds: it fetches the public page, pulls the real colors from the HTML and CSS, finds the logo, and has AI summarize the positioning and voice from the visible text. Copy the result as markdown and drop it into your brief. Inside Adside, the same idea lives on as brand kits that get applied to every ad for that client automatically.

Brand kit questions, answered

Paste the URL above. The tool reads the page's HTML and its first stylesheet, counts every hex color it finds, filters out the boring greys, and has AI assign roles (primary, background, accent, text) to the ones that matter. Each swatch copies its hex code with one click. If you'd rather do it by hand, the eyedropper in your browser's dev tools works too, it just takes a lot longer.

At minimum: the brand colors with their roles, the logo, a tagline, a short description of what the company does, and a read on the tone of voice. That's what this tool extracts. A full kit a designer would hand over also adds fonts, logo variants and clear-space rules, and usage examples, which you can't reliably pull from a single page.

Yes. It only reads pages that are already public, the same thing you'd see by visiting the site. Agencies do this all the time for positioning work: run the client and their top two competitors, put the kits side by side, and the gaps in messaging and visual identity jump out. Use it to differentiate, not to copy.

It's based on the visible text of the page you give it (up to about 7,000 characters), so for a homepage it gives a solid read on how the brand presents itself. It won't capture how the company writes in emails or support docs. Treat it as a strong first draft to confirm with the client, not a verdict.

No. The page is fetched server-side, processed in memory to build the kit, and discarded. Nothing is written to a database, logged, or used for training. Close the tab and it's gone.

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Every client's brand, applied to every ad, automatically

Adside keeps a living brand kit per client (colors, logos, fonts, tone) and applies it to every ad it generates, so creative for client A never ships in client B's blue.