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AI asset renamer

Drop up to 5 creatives, pick a convention, and go from IMG_4821.jpg to names your team can actually search. The AI looks at each image and names what it shows. Free, no signup, nothing stored.

A before and after

Two rows from a run on a skincare brand's latest batch, using the ad ops convention.

IMG_4821.jpg → glowco_serum-closeup_1x1_v1.jpg

Studio close-up of the serum bottle on a square crop, first version in the batch.

final_FINAL_story.png → glowco_ugc-testimonial_9x16_v1.png

Selfie-style testimonial with on-image quote; the UGC framing and vertical format are visible in the image itself.

The cheapest piece of ad-ops infrastructure

A naming convention for ad creatives is a fixed filename pattern that carries brand, concept, format and version, so any asset can be found by search instead of memory. It's the one piece of ad-ops infrastructure that costs nothing and pays out every single day. When you run 40 accounts and a client asks to rerun "that UGC ad from March that crushed it", the team with a convention finds it in ten seconds. The team without one scrolls through a drive full of final_v2_FINAL_new.png and untitled (3).jpg, guessing from thumbnails. Multiply that by every brief, every report and every handoff, and bad filenames quietly eat hours each week.

It also gates what you can automate. A script that pauses every 9x16 video older than 60 days, a report that groups results by concept, a rule that flags assets still on v1 after three rounds of feedback: all of that needs names a machine can parse. If brand, concept, format and version live in the filename, your tooling can read them. If they live in someone's memory, it can't. We dug into the patterns that hold up at agency scale in our guide to ad naming conventions.

One thing we've learned watching agencies do this: the specific convention matters far less than everyone actually using it. A mediocre pattern applied to 100% of files beats a perfect one applied to 60%. That's why this tool offers three common conventions instead of inventing a fourth, and why inside Adside the renaming happens automatically on upload through automated tasks, so nobody has to remember the rules at 6pm on a Friday.

Asset naming questions, answered

Any pattern that carries brand, concept, format and version, in a fixed order, with a fixed separator. A solid default is brand_concept_format_v1.jpg, for example freshfork_meal-prep-ugc_9x16_v2.jpg. Date-led works well for high-volume accounts because folders sort themselves chronologically. The honest answer is that the specific pattern matters less than picking one and getting everyone who touches the drive to use it.

Two reasons. First, retrieval: when a client asks to rerun the UGC ad from March, the difference between a 10-second search and a 20-minute scroll through final_v2_FINAL.png is the filename. Second, automation: reports, upload scripts and rules can only key on format, version or concept if the name carries them. A platform shows you a truncated filename in the ads manager, and that's often all the context a media buyer gets.

Here you can do up to 5 images per run, which covers a typical batch from a designer. The tool gives you the proposed names plus a copy-all button that outputs a markdown table, so you can paste the mapping into a doc or ticket and apply it however you rename files (Finder, a script, your DAM). Inside Adside the same logic runs automatically on every upload, with no per-run limit.

The image itself. It identifies the subject (person, product, text overlay), the setting (kitchen, studio, outdoors, app screenshot) and format hints like UGC-style framing or a text-heavy layout, then builds the name from what it saw. Your original filename is shown for the before-and-after but the proposed name comes from the pixels, not from the old name.

No. Each image is downscaled in your browser to 640px before upload, sent once for analysis, processed in memory and never written to disk, logged or used for training. Close the tab and nothing remains.

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Never name a file by hand again

Adside applies your naming convention automatically across every upload, every client, every format. The renamer is free; the part where it just happens is the product.